Mood Boards are displays of visual reference that show multiple images together allowing for the elements to create a synthesis of aesthetics (a.k.a. “Mood”). These can be created in many different ways but usually contain a variety of image types, from photography, typography, texture photos and colour inspiration. A mood board should help you establish a colour scheme, an image spectrum, and a layout plan. Think of it as a story and your images as narrative elements (characters, setting, dialogue, situations).
Remember, a mood board is not a recipe – it should only inspire the desire to synthesize the elements into something new yet familiar.
Where do you find this inspiring content? The links below are a good start.
Below are some samples of diverse mood boards. Try to imagine what the synthesis of the visual elements might produce for different applications (e.g. logo, brochure, web banner etc.)