Brand One – Trouble (suggested name)
Women 37 – 49 years of age (Generation X)
- spending power
- culturally savvy – responds to retro
here is an article about marketing to gen x women.
Brand Two – Bliss (suggested name)
young women 10 – 20 years of age (Generation Z)
- connected to social media
- highly image conscious
- highly aware of social justice and environmental issues
here is an article about marketing to gen Z
Brand Three – Big Woods (suggested name)
Men 20 – 38 years of age (Millenial Generation)
- more likely to shop online
- responds well to humour
- don’t subscribe to traditional male norms
here is an article about marketing to millenial men
The suggested soap box size is 4 inches long, 2.75 inches wide and 1.5 inches deep. Please consider all sides of the box in your design. Due Week 8, November 5.
Below are some wonderful package designs that feature illustration. To see more great packaging please visit Lovely Package, a curated selection of some the best packaging to be found on the web.