GD 101 Design Fundamentals – Course Outline

Week 1May 7
Form and Content
Explore graphic elements and principles. Shape and the science of visual perception.
Exercise 1: Spontaneous Compositions. Create a variety of graphic transformation using a small set of elements.
Lecture: Symbol, Icon and Index. The graphic image and representation.
Exercise 2: Mind Mapping.
Project 1: Create 100 iterations of the same subject. The subject can be a real thing (dog) or a conceptual thing (love). It is sometimes interesting when your thing is both real and conceptual (ring, home, light, cold, space). Due week 3.

Week 2May 14
Colour and Composition
Exercise 1: Create a colour wheel. Showing Primaries, Secondaries, and Tertiaries. Create colour charts showing Complimentary pairings. PrimaryTriadic arrangement. And a Balanced Colour Group. Create a “spontaneous composition” using one of your colour groups.
Exercise 2: Create a graphic icon/pictogram using the Golden Ratio.
Review Project 1.

May 21 – Holiday

Week 3May 28
Texture, Pattern and Photography
Project 1 due. Critique
Exercise 1:
Photograph a variety of textures (natural/organic, man made, weathered, eroded etc.). Using PS convert them into usable graphic texture files (bitmap, tiff, etc.)
Exercise 2: Create a moodboard for your project.
Project 2. Create packaging for a bar of soap targeting a specific market demographic. Create a poster or a brochure or a video (or other point of purchase) advertising for your soap. Due week 6

Week 4 – June 4
Typography, Grids and Storytelling
Lecture: The properties of type. How to Think with Type.
Exercise 1: Create a typographic hierarchy using supplied text.
Lecture: Personas and the psychology of design. Storytelling! Problem solving.
Exercise 2: Create a Stylescape
Review Project 2.

Week 5June 11
Information Design and Motion Design
Exercise: Understanding and creating data graphics using Adobe Illustrator.
Exercise: Creating a presentation using Keynote.
Review Project 2

Week 6June 18
Design Thinking and Sustainable Design
Lecture: What is Design Thinking and how to apply it to your projects.
Project 2 Due. Critique.

Evaluation Profile

  • Exercises – 30%
  • Project 1 –  30%
  • Project 2 – 30%
  • Sketchbook – 10%