Animating effectively with shapes and shape layers can be challenging at first. In this tutorial video series we’ll tackle this topic while completing a project from start to finish.
Mood Boards are displays of visual reference that show multiple images together allowing for the elements to create a synthesis of aesthetics (a.k.a. “Mood”). These can be created in many different ways but usually contain a variety of image types, from photography, typography, texture photos and colour inspiration. A mood board should help you establish a colour scheme, an image spectrum, and a layout plan. Think of it as a story and your images as narrative elements (characters, setting, dialogue, situations).
Remember, a mood board is not a recipe – it should only inspire the desire to synthesize the elements into something new yet familiar.
Where do you find this inspiring content? The links below are a good start.
Below are some samples of diverse mood boards. Try to imagine what the synthesis of the visual elements might produce for different applications (e.g. logo, brochure, web banner etc.)
Below are the kinetic type animations created by the students of GD203 Dynamic Media I. Read the creative brief here.
The students of GD 101 were asked to create a series of compositions representing the concepts Calm, Energy, Fun and Tension. Read the brief here.
The students in GD 216 Illustration I were asked to create an set of illustrations representing the classical elements, Fire, Water, Air and Earth. Read the brief here.
Below is a link to a two part tutorial series about using After Effects type animation tools and effects.
This video tutorial from School of Motion will take your type animation skills to the next level.
In this series of tutorials we’ll go through the entire process of creating a kinetic typography video in After Effects. We’ll start by creating a storyboard in Photoshop and then creating graphic assets in Illustrator. We’ll then look at the best way to import those assets into After Effects. From there we’ll complete the animation in AE, where we’ll discuss workflow and important concepts like syncing audio and nesting animations. Download the source files and follow along.
There a many tutorials online as well. Here is just one of the better ones.
The students in GD 101 were asked to create a package for a bar of soap. You can read the brief here.
The students in GD 101 Design Fundamentals were asked to create 100 visual interpretations of a single subject. Read the original brief here.
Chip Kidd is not only internationally recognized as a book jacket designer for Knopf publishing, he’s also a novelist whose book Cheese Monkeys is about, ostensibly, going to graphic design school. He’s also a great public speaker as you’ll see in the video below.