Mood Boards

Mood Boards are displays of visual reference that show multiple images together allowing for the elements to create a synthesis of aesthetics (a.k.a. “Mood”). These can be created in many different ways but usually contain  a variety of image types, from photography, typography, texture photos and colour inspiration. A mood board should help you establish a colour scheme, an image spectrum, and a layout plan. Think of it as a story and your images as narrative elements (characters, setting, dialogue, situations).

Remember, a mood board is not a recipe – it should only inspire the desire to synthesize the elements into something new yet familiar.

Where do you find this inspiring content? The links below are a good start.

Below are some samples of diverse mood boards. Try to imagine what the synthesis of the visual elements might produce for different applications (e.g. logo, brochure, web banner etc.)

GD 101 – Shape Transformation

The students of GD 101 were asked to create a series of compositions representing the concepts Calm, Energy, Fun and Tension. Read the brief here.

Classical Elements – GD 216 ’18 Abbotsford

The students in GD 216 Illustration I were asked to create an set of illustrations representing the classical elements, Fire, Water, Air and Earth. Read the brief here.

After Effects Kinetic Typography Tutorials

In this series of tutorials we’ll go through the entire process of creating a kinetic typography video in After Effects. We’ll start by creating a storyboard in Photoshop and then creating graphic assets in Illustrator. We’ll then look at the best way to import those assets into After Effects. From there we’ll complete the animation in AE, where we’ll discuss workflow and important concepts like syncing audio and nesting animations. Download the source files and follow along.

There a many tutorials online as well. Here is just one of the better ones.

Soap Package – GD 101 Abby ’18

The students in GD 101 were asked to create a package for a bar of soap. You can read the brief here.

100 Iterations – GD 101 Abby ’18

The students in GD 101 Design Fundamentals were asked to create 100 visual interpretations of a single subject. Read the original brief here.

Chip Kidd

Chip Kidd is not only internationally recognized as a book jacket designer for Knopf publishing, he’s also a novelist whose book Cheese Monkeys is about, ostensibly, going to graphic design school. He’s also a great public speaker as you’ll see in the  video below.